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Innovative social gaming platform appoint former Flutter and NetEnt employee to add significant commercial leadership experience to key role

Malta, 09 December 2021: Up-and-coming provider of socially-charged casino games, Livespins, has announced that it will be significantly bolstering its ranks with the appointment of Michael Pedersen, who will take the reins as the brand’s Chief Commercial Officer this month.

Michael arrives at Livespins with over 14 years’ experience in the online gambling industry, having previously enjoyed successful spells at Flutter and NetEnt, where his commercial leadership skills were a major driving factor in the ongoing growth and development of both brands on a global stage.

With an MBA from the University of Leicester and executive programs at Stanford under his belt, Michael will now turn his attention to managing all aspects of Livespins’ commercial strategy, including sales, account management and marketing. He will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.

Having launched at the iGamingNext: Valletta conference earlier this year, Livespins generated a huge buzz among game providers, casino operators and live streamers alike due to its unique blend of live gaming and social engagement. The proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player is free to choose the bet amount and number of spins they prefer. Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spin the reels and the anticipation builds.

With this socially-charged approach to casino gaming essentially creating an entirely new category of play, the brand has already been picked up by CasinoFriday and debuted its beta stream last month. Originally scheduled to run for 60 minutes, the broadcast lasted three hours as players encouraged the streamer to keep on spinning, and all players betting behind were ultimately rewarded with a huge x1744 multiplier win and a very excited chat room.

Now that Michael is on board as CCO, Livespins plans to partner with more operators, increase its industry presence and roll out in more markets over the festive season and New Year. While it will certainly be an ambitious project, it’s one that both he and the company are clearly ready to take on.

Michael Pedersen, Chief Commercial Officer at Livespins said: “ is undoubtedly one of the most exciting and innovative brands in the online gambling industry and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team.”

“I’ve been an early believer in creating social casino experience and the LivespinsÔ product has really cracked the code and is creating a completely new category in the casino space. The simplicity of the bet behind mechanic mixed with the unparralled engagement only live streaming can offer will drive significant value for all stakeholders and we look forward to establishing partnerships with the most innovative operators and suppliers in our industry in the near future.”

Robin Reed, Co-founder at Livespins said: “Michael arrives at Livespins with a wealth of experience in the online gambling industry and I have no doubt he’ll do great things in his role as CCO. He understands our vision and what we want to achieve perfectly and I’m sure his presence and skill-set will prove invaluable assets as our new form of social gaming takes the world by storm in 2022.”